PROJECTS

Market Research & Recommendation Presentation

Spectrvm

We created a presentation to convey our research findings, brand story, and recommendations to our professor. After watching our presentation, our professor chose our group to be one of three groups to present to the client. He also chose us to represent Cal Poly's marketing department by asking us to present our presentation to prospective students and their parents at Cal Poly's Open House.

Presentation

Market Research

Spectrvm

This quarter-long group project in my "Listening to the Customer" market research class required my group to work with a real client (Spectrvm). We conducted ethnographic market research by collecting observational and interview data in order to create a brand story. Using this brand story, we came up with recommendations that would enhance Spectrvm's brand identity.

Report

Marketing Strategy

The FlipOFF

For this project in my Principles of Marketing class, my team and I had to come up with a product and an entire marketing plan for it. This included: conducting our own market research, SWOT analysis, STP, and much more that you can find linked below.

Strategy

Marketing Presentation

The FlipOFF

In addition to the marketing strategy, we also had to pitch our idea and plan to our marketing class. Linked below is the presentation we created.

Presentation

English Essay

Profiling a Maker

In my Writing and Rhetoric class, I had to write an essay about someone who creates things. One of the key components was to incorporate a deeper meaning to the essay rather than just reporting what the person does. I wrote my essay about a high school friend who is a freelance makeup artist and started his own YouTube channel.

Essay

Projects: Projects